This liquid laundry detergent is a revolutionary new development in laundry cleaning. Formulated with optical brightners, anionic and nonionic surfactants, anti-redeposition agents and builders, it removes even the toughest dirt. Special ingredients have been added to condition and soften the water. It's cleaning power assures that dirt, grime and grease are easily removed and clothes are thoroughly cleaned, freshened and softened. It's economical to use because 1/4 cup cleans an entire load of laundry. It is formulated to remove heavy soils and performs well in all water temperatures.